Binny's is a local Chicago beverage shop. And by beverage shop I mean a place to buy wine and other sorts of alcohol-related drinky-drinks. I signed up for a Binny's card. It's kind of like a preferred shoppers club card. When certain wines go on clearance, you just hand over your card to the cashier and then, wham! bam! You get big discounts. I went through a phase of drinking cheap-o vino. But no more cheap wine! I got a $50 bottle of wine for $15! Yes, I did. Okay, you might think $15 is cheap, but it's really a $50 bottle. Binny's will no longer be carrying it and that's why it's on deep deep sale. It's a 2003 mix of Cabernet Sauvignon and Merlot from the Colchagua Valley in Chile. Zane would be so proud of me.